UK social media influencers warned over ad rules breaches

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Advertising watchdog threatens to name and shame after it discovers widespread flouting of regulation

The UK advertising watchdog has warned social media influencers that they face being named and shamed, after a spot check of posts found widespread flouting of advertising rules.

The Advertising Standards Authority (ASA) monitored the Instagram accounts of 122 UK-based influencers over a three-week period last September, which involved assessing more than 24,000 posts, to see if they were following rules that state they must declare when their posts are ads.

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