Facebook Inc said on Monday that it had started adding labels to articles that discussed vaccine safety and would soon label all articles about vaccines.
The social media company, which has been criticized by lawmakers and researchers for allowing vaccine misinformation to spread across its platforms, said in a blog post that measures are now in place to verify that.
False claims and conspiracies regarding COVID-19 vaccines have proliferated on social media platforms during the pandemic.
Facebook and Instagram, which recently tightened their policies after long taking a hands-on approach to vaccine misinformation, remain home to major accounts, pages and groups that promote false claims about the shots and can be easily found through to keyword searches.
Facebook chief product officer Chris Cox said in an interview that the company took viral misrepresentation “very seriously” but said there was “a huge gray area of people with concerns.
“The best thing to do in this huge gray area is to just come forward with authoritative information in a useful way, join the conversation and do it with health experts,” Cox added.
The company said it was tagging Facebook and Instagram posts that discussed the safety of COVID-19 vaccines with text, saying the vaccines had undergone safety and efficacy testing before approval.
In the blog post, he also said that after expanding his list of banned fake coronavirus and vaccine claims in February, he removed 2 million more pieces of content from Facebook and Instagram.
Facebook said it has also implemented temporary measures, including reducing the reach of content for users who repeatedly share content marked fake by fact-checkers. (Reuters / NAN)
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