Going premium – Brand decoys and positioning

On January 27, 2016, the “Daily Sun” newspaper carried on its front page in big bold headlines: “HAUNDED MPAPE” (ABUJA COMMUNITY FAMILIAR WITH POLICE EXTRA JUDICIAL KILLINGS “Residents of Mpape, a satellite town of Abuja, are fast becoming an endangered species in the hands of trigger-happy policemen who kill them at will. The trend, which […] Read Full Story

In the value chain banking, I wrote on the trust and respect quadrant as the basis for assessing and accepting relationship with customers. In any relationship, trust and respect are a crucial factor that determines how valuable the association is to the parties involved. Trust is the capacity to build a mutual alliance with others. […] Read Full Story

I have to start this column off with an apology to my readers who have not seen the column appear regularly over the past month. I did not plan to contract COVID-19 at the start of the year, but the surprise of testing positive was nothing compared to the extreme displeasure that nasty little ailment […] Read Full Story