Firm rewards essay competition winners with scholarships

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Dayo Ojerinde

A cereal firm, Kellogg’s, has rewarded winners of its essay competition with scholarships worth N10m.

The firm, in a statement on Wednesday, said the scholarship scheme, tagged, “Kellogg’s Superstars Scholarship contest,” was held in Lagos.

The statement partly read, “Kellogg’s Superstars contest is an essay writing competition initiative designed for children within the age bracket of five to twelve years to sharpen their writing skills while also stimulating the creative uniqueness in them.

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“Couple of months back, entries were declared open nationwide with the task to write a short and concise essay of not more than 100 words on the topic, ‘Why my Mum is a Super Mum.’ No fewer than 49,989 entries were generated across the nation over which a panel of judges sat to determine the final hundred children who emerged as winners to receive an N100,000 worth of scholarship each.”

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The National Marketing Manager of the firm, Mr. Darlington Igabali, said the drive of the initiative was to support and improve educational output.

He noted that Kellogg’s being a children-friendly brand was worried about the startling number of out-of-school children in the country.

“Considering the huge gap, we decided to intervene with the initiative to support parents in our little ways at ensuring that children have access to basic education and more importantly, to improve the writing skills and creative ingenuity of children,” Igabali said.

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