Labour defends new strategy to focus on patriotism and union flag

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Leftwing MPs say plan risks alienating young and BAME voters and lacks ambition and authenticity

Labour has defended its renewed focus on British values and the union jack after a leaked strategy document was criticised by some within the party, saying Keir Starmer sees patriotism as wanting to improve the country.

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The leaked strategy document, seen by the Guardian, advised Labour to make “use of the [union] flag, veterans [and] dressing smartly” as part of a rebranding to help it win back the trust of disillusioned voters. It also reveals that voters could not describe what or who Labour stands for.

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