Zenith named most valuable banking brand

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Zenith Bank Plc has again emerged as the ‘Most Valuable Banking Brand in Nigeria’ in the Banker Magazine Top 500 Banking Brands 2021.

The bank disclosed this in a statement on Sunday titled ‘Zenith Bank emerges Nigeria’s most valuable banking brand’.

The statement said for the fourth consecutive year, Zenith Bank had been ranked as the number-one banking brand in Nigeria with a brand value of $275m, moving up two places from 392 in 2020 to 390 in the 2021 global ranking of banks.

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It added that it was the only Nigerian bank among the first 400 banks in the global ranking.

The ranking was published in the February 2021 edition of The Banker Magazine of the Financial Times Group in conjunction with London-based Brand Finance, it stated.

According to the publication, brand value is the licensing rate that a third-party will need to pay to use the bank’s brand.

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Commenting on the latest ranking, the Group Managing Director/Chief Executive, Zenith Bank Plc, Mr Ebenezer Onyeagwu, said, “This ranking is a further affirmation of the bank’s resilience given the very challenging macroeconomic environment brought about by the coronavirus pandemic.

“Zenith Bank remained committed to sustaining the superior performance which had earned it this recognition, building on the legacy of its visionary Founder and Chairman, Mr Jim Ovia, whose pioneering and foundational role in building the structures and laying the foundation ensured an enduring and very successful institution.”

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